Thursday, November 8, 2007
We All Make Mistakes...At Least I Do
I don't necessarily have the answer to this problem, but what do you do if you have created a mail piece or sent an e-mail only to discover that you have a typo? Do you throw away the printed material and start over, afraid that the mistake will reflect poorly upon you, or do you let it pass hoping that your prospective client will not notice? Perhaps they will give you a pass for being human? Perhaps they'll think you're a fool? I don't know what the right answer is...I'm guilty of committing the typo crime and I had no choice but to let it go. Sure I was embarrassed and more than just a little angry, but after kicking myself around for a while all I could do was laugh about it. So if you catch an error in an e-mail, you could respond back pointing out where your mistake was but the fact of the matter is you're calling attention to your error and trying too hard to prove you're not an idiot. If you can't afford to cancel a project, you just have to grin and bear it while you wonder how you could have been so careless.
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