It's In My Head

First off, that's not me. My nose is at least 3 times bigger than this guy's. But, you know what they say about guys with big noses right? They say, "Check out the boot on that guy's face!" Well, they say something like that anyway.

The song...or the jingle if you will. It doesn't effect you, at least I hope not, like it does me because office supplies, office products, or however you want to refer to them, is my chosen industry. But I have to admit, if I hear the song "Taking Care of Business" one more time from our national big box competitor, my head might pop. I call them competitors but the obvious truth is they consider us a mere flea. I have to hand it to them, the jingle is effective. It's been stuck in my head from time to time for hours at a time. Of course, I'm overly sensitive to it.

I still find it quite amazing how readily people flock to the national supply companies. These big box retailers like Depot enjoy the benefits that only a constant media blitz can provide. Many younger buyers don't even know they options...the exact scenario these companies hope to create. Well, that makes our job that much harder in one sense and easier in another. If the landscape becomes so dominated by one or two major companies, our focus, our prospective targets likewise become more defined. So, sing the song if you must but check out other possibilities you might just surprise yourself. In our industry no matter what supplier is chosen the reality is that buyers today buy office supplies online.